Dulwich Picture Gallery
A masterplan for income generation
Dulwich Picture Gallery relies heavily on the appeal of single exhibitions as well as fundraising, and the site’s location away from central London is an obstacle for visitors.
Barker Langham was asked to develop an income generation Masterplan to support the gallery’s move towards future sustainability. Our high-level study included a review of the outline Masterplan options, comparator analysis, on-site consumer research, as well as options development.
Our Masterplan has been used by the Gallery as the basis to frame its audience development strategy, improve its organisational and operational efficiency, undertake capital works on the shop and café spaces, and exploit the site more holistically for income generation.