Planning the Future at the Ri
The Royal Institution (Ri) was founded in 1799 for the purpose of ‘diffusing knowledge for the common purposes of life’. Recently, the Ri went through an exciting period of change, and needed to understand its audiences in order to inform its future strategy and programming.
Barker Langham was commissioned to develop an Audience Segmentation and Engagement Analysis to identify bespoke audience segments and formulate recommendations on public engagement. This began with the production of a situation analysis, underpinned by a data audit and internal interviews. We also undertook a comprehensive research exercise, which included the delivery of multiple user and non-user surveys, stakeholder interviews and a series of focus groups with schools, families, young people and the public.
Our final report has allowed the Ri to plan for the future, widen access in its communication of science, reinforce its vision of lifelong learning, and nurture its relationship with a community of science lovers and advocates who help achieve its future financial sustainability.