LSE's Electoral Psychology Observatory

LSE's pioneering Electoral Psychology Observatory is dedicated to cutting edge research on the psychology of voters and optimising the electoral experience. One element of the project explores the design of the ideal polling station. We are contributing our expertise in planning visitor experiences, overcoming access barriers and crafting emotional journeys as one of a series of framing interpretations for the project. Visitors are at the heart of all our work, and we have taken the same approach in thinking about the ideal voter journey - plotting potential barriers, engagement and emotions before, during and after the vote.

The formal launch of the Electoral Psychology Observatory takes place today, with events at LSE and the Houses of Parliament. Barker Langham will present our take on the atmosphere and experience of the ideal polling station. The event will be attended by MPs, Chairpersons of Electoral Commissions from across the world, researchers and representatives from government and the charitable sector.

For more information on the project, visit this page