NEOM

The NEOM Experience Centre was established to showcase the ambitions and details of the NEOM vision. NEOM’s aspirations draw from Saudi Arabia’s Vision 2030, which aims to see the country develop into a pioneering model of excellence across society.

Barker Langham was commissioned to create a space telling the story of NEOM for board members, investors and the general public. Working closely with architects, designers and film-makers, we delivered the interpretation, content, film scripting and curatorial training for this fast-paced and inspirational visitor experience.

The Experience Centre was designed as the canvas where the NEOM executive board could discuss, present and approve aspects of the project. In the future, it will be used as a place of discovery and conversation where people from across the world can come to learn about, and be involved, with the NEOM vision. Since delivering the NEOM Experience Centre, Barker Langham has continued to work with NEOM on a number of confidential strategy and planning projects.