BEIJING HORTICULTURE EXPO UAE PAVILION

The 2019 World Horticultural Expo took place in Beijing, China, and attracted around 7.8 million visitors, with the UAE participating in the Expo for the first time. By considering some of the big questions facing the planet today, from water management to food security, the pavilion aimed to ensure that this historic moment offered an impactful and memorable visitor experience for all.

Barker Langham developed the content for the pavilion, based on the theme ‘Greening the Desert’. It showcased the UAE’s agricultural sector, looking both forward to a dynamic, sustainable future and back at its origins. The experience included a narrative film and the opportunity to explore the pavilion’s dramatic oasis landscape, including interpretive planting, new agricultural technologies and a modern interpretation of the traditional falaj irrigation system.

Barker Langham also produced a bilingual (Mandarin and English) training manual for the pavilion staff. This provided all information required to guide guests, and to confidently and accurately speak about the experience. The pavilion won the ‘Best Outdoor Park Award’ and was voted in the top five pavilions at the Expo.