Chatsworth House is home to the Duke and Duchess of Devonshire and has been a stately home to the Cavendish family since 1549. The House
is surrounded by beautiful landscape and scenery set in 1,000 acres of land in the Peak District National Park of the United Kingdom.
Barker Langham worked closely with the Trust to look at the use of the estate’s spaces as new experiences – to widen the story of the family and Chatsworth, as well as to develop sustainable income for the future. This has been done with the senior team and the family themselves.
The study reviewed all elements of the current experience, but crucially developed a new option for the future, with a new audience mix and segmentation, robust user projections based on detailed research and ticket price structures, as well as capacity planning and user management. We also developed financial projections for the projects proposed.
The Barker Langham study has identified some key options for the estate, which the Trust is now implementing. Our work has been praised by the client for:
• The development of compelling narrative for the experience
• Deep understanding of users’ motivations to define future audience mix
• Robust user projections based on detailed research, experiential comparators, and the sensitivity of approach balancing the public
and private use of the estate.