Cremona Cultural District

Putting Cremona on the cultural map

  • Cariplo Foundation
  • Cremona, Italy
  • 2015

The Cremona Cultural District is a unique cluster of world-class music institutions, famous as the home of Stradivari. The District commissioned a study to identify opportunities to enhance its global profile and attract specialist international audiences.

Barker Langham undertook extensive research and consultation to develop a strategy for Cremona's internationalisation, rooted in an in-depth situations analysis of the existing offer and the global market for music education.

Our report identified a series of critical success factors, from which we defined detailed strategies for the internationalisation of the Cultural District. We were subsequently commissioned to develop two feasibility studies for targeted projects that would support further internationalisation in Cremona.