Expo 2020 Dubai

Expo 2020 Dubai

  • Expo Dubai
  • Dubai, United Arab Emirates
  • 2017 - 2021

Expo 2020 Dubai welcomes visitors from every corner of the globe with the purpose of ‘Connecting Minds, Creating the Future’. Barker Langham has worked with the Expo team on several key projects across the Expo 2020 Dubai experience including exhibition and narrative development, cultural programming, and staff recruitment and training.

Mobility Pavilion
The Mobility Pavilion is a flagship experience for this hugely significant Expo. Barker Langham collaborated with Expo 2020 Dubai and teams across the globe to create a dynamic experience that captures the evolving mobility of humanity and the deep impact that this has had on society. Barker Langham partnered with exhibition designers MET Studio to research, develop and design the creative content, interpretation and visitor experience for the Mobility Pavilion. Our rich narrative and captivating script explores the evolution of mobility – past, present and future – presenting mobility as a dynamic phenomenon connecting the personal, global and universal in both the physical and digital worlds.

United Arab Emirates Pavilion
The Desert of Dreams exhibition is a key AV experience within the UAE Pavilion, introducing audiences to the multifaceted history and future of the UAE. Barker Langham worked directly with the pavilion organiser to undertake research and to source and license significant and rare archival material for the AV installation. This work led to the creation of a holistic and immersive storytelling experience, narrating the history of the country under the leadership of the late ruler Sheikh Zayed bin Sultan Al Nahyan.

Barker Langham Recruitment, our specialist human resources division, has been working with clients at Expo to recruit, train and manage staff and resourcing across a number of diverse functions. Our holistic methodology ensured an entrepreneurial and outcome-driven approach to recruitment, onboarding and managing the employee experience. Barker Langham’s iRADAH personnel recruitment solution was selected to deliver Expo’s educational tours for universities and school groups across the main thematic pavilions. We were also selected to recruit the specialist media, communications and broadcast staff for Expo, and by Global Affairs Canada to provide all visitor experience staff for the Canada Pavilion.

Saudi Arabia Pavilion
The Saudi Arabia Pavilion will host a diverse range of educational activities and events throughout Expo 2020 Dubai. Barker Langham worked with brand experience agency Jack Morton to develop the vision and objectives and activity framework for the Saudi Arabia Pavilion programming. We developed options for programmes relating to different themes including women, Arabic language, travel and exploration, and global goals.