The Vyne

Attracting more local visitors

  • The National Trust
  • Hampshire, United Kingdom
  • 2012

The Vyne is a Grade 1-listed country house, attracting approximately 130,000 visitors per year but with scope to attract more local visitors from nearby Basingstoke and Hampshire.

Barker Langham conducted audience research and identified barriers to visiting by speaking to people on the streets, undertaking telephone surveys with local schools and interviews with relevant stakeholders.

Our research and recommendations are feeding into the plans for future developments on the site.